Enter Ready-Media templates. Danilo Black provided a library of 900 re-designed pages which designers and editors quickly adapted to speed-up the page make-up process. “The results were astonishing,” points out Alex Medrano, Excélsior’s design and operations director. “We increased the productivity of our designers to nearly 500%, and counted with a strong design-production platform that enabled us to grow other areas of our publication.”
Edible Vineyard started in 2009 with a new publisher, editor and art director, none of whom had ever published a magazine. Content about food is rather easy to gather, the Editor, Ali Berlow, was a food writer, food activist, and NPR radio personality commenting about food. Writers were in abundance. The Art Director, Lauren Carelli, an assistant professor at the University of Pennsylvania, had a layman’s knowledge of Adobe InDesign and had never designed a publication before. With the templates provided by Robb Rice of Ready-Media, Edible Vineyard was able to launch a new publication with Departments, Features, Listings, Table of Contents and Photo Spreads. The templates offered the new Art Director a structured palette with strong typography through which the publication was able to clearly communicate its message. Ready-Media’s, Robb Rice was there for review and comment throughout the first issue. Ms. Carelli is now flourishing as Art Director and has developed new templates expanding on the formats provided by Ready-Media.
Edible Vineyard was able to become a profitable magazine in its first year due its low cost of entry.
When Grupo Imagen commissioned the redesign of Mexico City’s second largest daily to Danilo Black, the challenge was as much for design as for the production process: making a design that fit the sophisticated reader, yet simple enough so that it could sustain the simplicity of the editorial process.
Enter Ready-Media templates. Danilo Black provided a library of 900 re-designed pages which designers and editors quickly adapted to speed-up the page make-up process. “The results were astonishing,” points out Alex Medrano, Excélsior’s design and operations director. “We increased the productivity of our designers to nearly 500%, and counted with a strong design-production platform that enabled us to grow other areas of our publication.”
Shortly after the redesign launch, Danilo Black’s design work for Excélsior was awarded with a Gold Medal from the Society for News Design (SND) for its redesign. “The quality and consistency of such sophisticated design could only be achieved on a daily basis with the installation of a template-driven process” says Víctor Sánchez, Danilo Black’s art director and project leader.
Danilo Black’s excellence in design, combined with the high-quality standards of Ready-Media’s templates have helped tens of publications to streamline production, lower the cost of page make-up process and sustain the design quality of their design, regardless of their size or production scale.
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