User login

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Excelsior: Awakening a giant
When Grupo Imagen commissioned the redesign of Mexico City’s second largest daily to Danilo Black, the challenge was as much for design as for the production process: making a design that fit the sophisticated reader, yet simple enough so that it could sustain the simplicity of the editorial process.

Enter Ready-Media templates. Danilo Black provided a library of 900 re-designed pages which designers and editors quickly adapted to speed-up the page make-up process. “The results were astonishing,” points out Alex Medrano, Excélsior’s design and operations director. “We increased the productivity of our designers to nearly 500%, and counted with a strong design-production platform that enabled us to grow other areas of our publication.”