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Excélsior: An awarded design, a streamlined process
When Grupo Imagen commissioned the redesign of Mexico City’s second largest daily to Danilo Black, the challenge was as much for design as for the production process: making a design that fit the sophisticated reader, yet simple enough so that it could sustain the simplicity of the editorial process.

When Grupo Imagen commissioned the redesign of Mexico City’s second largest daily to Danilo Black, the challenge was as much for design as for the production process: making a design that fit the sophisticated reader, yet simple enough so that it could sustain the simplicity of the editorial process.

Enter Ready-Media templates. Danilo Black provided a library of 900 re-designed pages which designers and editors quickly adapted to speed-up the page make-up process. “The results were astonishing,” points out Alex Medrano, Excélsior’s design and operations director. “We increased the productivity of our designers to nearly 500%, and counted with a strong design-production platform that enabled us to grow other areas of our publication.”

Shortly after the redesign launch, Danilo Black’s design work for Excélsior was awarded with a Gold Medal from the Society for News Design (SND) for its redesign. “The quality and consistency of such sophisticated design could only be achieved on a daily basis with the installation of a template-driven process” says Víctor Sánchez, Danilo Black’s art director and project leader.

Danilo Black’s excellence in design, combined with the high-quality standards of Ready-Media’s templates have helped tens of publications to streamline production, lower the cost of page make-up process and sustain the design quality of their design, regardless of their size or production scale.