The art director’s arsenal
After having worked in more than a hundred newspaper design projects I can say one thing: the concept of templates –or a “carefully-crafted design system” for that matter– is not a novel idea.
Art Directors and designers are always looking for new ways of increasing the time spent in their creative process by coming up with tools that help them speed up the production process. The brawnier the tools, the richer the crafting and faster the execution will be.
That’s exactly the idea behind Ready-Media newspaper templates.