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The time for templates

Roger Black - Wed, 11/03/2010 - 01:19

This fall there’s been increasing uptake of the concept of templates for magazines and newspapers.

After an astonishing reaction by magazine art directors on the launch of Ready-Media this summer (SPD.org), some of whom jumped to the conclusion that we were trying to put them out of work, most main-line designers and editors have come to see that templates might instead give them more traction, since:

The art director’s arsenal

Eduardo Danilo - Tue, 11/02/2010 - 21:59

After having worked in more than a hundred newspaper design projects I can say one thing: the concept of templates –or a “carefully-crafted design system” for that matter– is not a novel idea.

Art Directors and designers are always looking for new ways of increasing the time spent in their creative process by coming up with tools that help them speed up the production process. The brawnier the tools, the richer the crafting and faster the execution will be.

That’s exactly the idea behind Ready-Media newspaper templates.

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