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The art director’s arsenal

Eduardo Danilo - Tue, 11/02/2010 - 21:59

After having worked in more than a hundred newspaper design projects I can say one thing: the concept of templates –or a “carefully-crafted design system” for that matter– is not a novel idea.

Art Directors and designers are always looking for new ways of increasing the time spent in their creative process by coming up with tools that help them speed up the production process. The brawnier the tools, the richer the crafting and faster the execution will be.

That’s exactly the idea behind Ready-Media newspaper templates.

A Ready-Media template library is a design system that can be exploited as a creative platform by designers and art directors. It provides designers with a wide space of possibilities for layout ideas, as it delivers the grids, color palettes, typographical styles and micro-formats that provide ready-at-hand design elements for a fast, sharp and rhythmic layout throughout a publication.

Further more, Ready-Media templates can be customized to build a brand new library that fulfills special editorial requirements.

Art Directors can take a template and use it to develop new variations of the same design concept. They can, for example, customize a template by adding more font styles, tweaking paragraph formats or modifying grids to develop a new format for a weekly supplement or a special coverage feature section. The possibilities with templates are as proliferous and versatile as an Art Directors’ creativity make them; they provide speed and accuracy for effectively taking ideas all the way from concept to press.

Yes, newspaper art directors and designers are some of the smartest and speediest creatives in the design industry, but when trapped between an editor and a deadline, they can certainly use some help from Ready-Media templates!

Let us assist you in choosing the best template library for your newspaper needs. Contact us!